Financial coaching + technology tools = equal access to homeownership.

Our Mission:

Build new tools for Black Wealth Creation.

Our flagship tool is Rooted, a digital mortgage readiness coaching platform.

“When I signed those closing documents, it didn’t feel real. It felt like it was a dream..until I got the keys in my hand”

-Ja-Lyn, Project Own Graduate

In 2021-2022, Project Own piloted digital mortgage readiness coaching with Neighborhood Housing Services of Baltimore.