Results

Since launching in March 2024, Rooted has supported more than 1,800 aspiring homeowners.

1,859

Rooted Users

92%

First-time Homebuyers

312

New Homeowners

312 new homeowners

$69

MILLION

in new mortgage originations

13 hours per week saved

by housing counselors using Rooted, on average

+47

avg. credit score increase

Two-thirds of users who pulled their credit multiple times increased their credit score.

Theory of Change

    • Number of participants served

    • Who we serve

    • Participant touchpoints

    • Program model fidelity

    • Participant satisfaction

    • Program sustainability:
      - Cost-effectiveness in service delivery
      - Aligned financial incentives for 3rd-party payers

    • Pay off collections

    • Lower credit card balances

    • Decrease spending/costs

    • Correct credit report

    • Set a monthly savings goal

    • Open a secured credit card

    • Avoid late payments

    • Establish credit (thin file)

    • Strategic refinancing

    • Credit score increase

    • Savings increase (through decreased spending)

    • Monthly debt obligations decrease (through principal payment or interest rate reduction)

    • Mortgage readiness

    • Participant satisfaction with homeownership decision

    • Informed and successful home purchases

  • Wealth accumulation and intergenerational transfer

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